PRIVACY POLICY
Hawaiian Hotels & Resorts is committed to protecting the privacy of our website visitors and users. This privacy policy describes the practices that apply to our website including the information we collect about you, when and how we collect that information and what may happen to that information. The information you provide to us is collected with the intent of servicing you better. We have prepared a detailed privacy policy because we believe you should know as much as possible about our practices so that you can make an informed decision about the extent of your use on our site.

BROWSING
No personal information is collected from your computer when you browse the website. This means that unless you voluntarily and knowingly provide us with your personal information we will not know any personal information about you. We do collect usage information, but it is anonymous and is not linked to you as an individual. We use this data to better understand things including how our site is navigated, how many visitors arrive at specific pages, the length and frequency of stays on our site, the variety of searches on our site's database, the types of browsers and computer operating systems used by our visitors and the Internet Protocol addresses from which our visitors connect to our site. We use this information to improve usability and site content.

INFORMATION WE COLLECT
If you make a reservation with Hawaiian Hotels & Resorts you're required to provide your full name, address, telephone number, email address, credit card number and expiration date. If you are a travel agent we will also ask for your ARC/IATA/CLIA number. This information allows us to secure your reservation and notify you of the status of your reservation. In addition, we collect your email address to send a confirmation notice of each reservation you transact online, and to provide you with information about special offers and promotions that we feel may be of interest to you. However, you may always decline to receive these email messages. Please see the Email section below for more information.

EMAIL
It is our intent to only send you emails that are useful to you and that you want to receive. When you make a reservation and provide your email address we may email you from time to time with special offers and promotions. We may use a third party e-mail service provider from time to time to send e-mails. This service provider is prohibited from using your e-mail address for any purpose other than to send you Hawaiian Hotels & Resorts related emails. Every time you receive an e-mail from us you will be provided the choice to opt-out of receiving future advertisements, updates and promotions via e-mail. Pixel tags and cookies are used in our email messages and at our website to help us measure the effectiveness of our advertising and to study how visitors use our site.

PIXEL TAGS & COOKIES
We, or a third-party advertiser acting on our behalf, may place a "cookie" or "pixel tag" on your computer when you come to the site or visit a site on which we advertise. These devices are small computer files that our computer sends to your computer and that your computer sends back to us each time you make a request from our site. We use these devices to collect usage data to help us improve your experience on our site. Your usage data may be linked to the personal information you have chosen to share with us. Most Internet browsers automatically accept cookies. However, you can instruct your browser, by editing its options, to stop accepting cookies or prompt you before accepting a cookie from the sites you visit. If you decide not to accept our cookies, your ability to use some features on our site may be impaired.

PROTECTION OF INFORMATION
Hawaiian Hotels and Resorts is committed to safeguarding your personal information. When we ask for your credit card and personal information to make your reservation, your information is secured from unauthorized access through market leading firewall technology and through industry standard encryption technology known as Secured Sockets Layer (SSL).

SHARING OF PERSONAL INFORMATION
We do not sell individual customer names or other private profile information to third parties and have no intention of doing so in the future. Generally, we only disclose your personal information to those travel providers that you decide to make arrangements with through our website, for example, to purchase a rental car. We use our reasonable efforts to ensure that these travel providers will also protect your personal information. At times, we may contract with other companies to perform various functions necessary to operate our business - for example, processing credit cards. We will share with these companies only that personal information they require to process your orders. These companies agree that they will not use or disclose that personal information for any other purpose.

Other than as explained in this policy, we will not disclose any personal information we collect from you to others without your permission, except in certain limited circumstances: (a) to protect the security of our site and our rights under our Terms of Use; (b) to protect ourselves against liability; (c) in response to legal process, (d) if we believe in good faith that the law requires it; or (e) in connection with a sale of our business or company.

LINKS TO OTHER SITES
If you choose to leave our website via links to other non-Hawaiian Hotels & Resorts websites, including those of advertisers, we are not responsible for the privacy policies or content of those sites, nor is Hawaiian Hotels & Resorts responsible for the cookies those sites use.

PRIVACY POLICY REVISIONS
We may change this policy from time to time. If we decide to change this policy in a material way (for example, a change regarding disclosure of personal information), we will post notice of the change on our site at least thirty (30) days prior to putting the change into effect. If any proposed change is unacceptable to you, you may request that we remove your personal information from our records.

CONTACT US
If you have any questions or concerns about this policy or our information handling practices; please contact our Director of Information Technology Services at Webmaster@HawaiiHotels.com.

We can also be reached via regular mail at: Hawaiian Hotels and Resorts, 2830 Borchard Road, Newbury Park, CA 91320